Background

As one of the largest manufacturers of professional and consumer electronic products, this multinational technology brand operates pan India through 90+ exclusive outlets and 25+ branches, covering more than 4 cities across the country. 

Challenges

The client encountered an unexpected increase in the demand of their products leading to increased footfalls at their stores, post the Independence day sale. Over a couple of days, customers began to go unattended and the counter staff were not able to do justice to the walk-ins. Transactions at the billing counter were far below the walk-ins. This started concerning the management team since it was not only loss of revenue but also tarnishing the brand reputation and brand experience in the market place. They needed an immediate boost in their resources as corrective measures.

Solution

• We offered our services called Talent based Outsourcing where in we own the team as well as the performance of the team – the perfect model for this challenge. 

• We created a highly scalable sales engine using a mix of technology and people.

• We implemented a new sourcing strategy to access untapped talent pool in tier 2 & 3 cities.

• We crafted an efficient cost-effective sales promotion strategy along with the sales head to cover the additional distribution networks.

• A performance matrix was created to assess daily, weekly, and monthly sales accomplishments.

• We evaluated performance and reports to gauge project momentum along with the client.

• We maintained 100% compliance with the state regulatory bodies.

Results

• Integrated crucial sales survey tools into the sales engine for insights and intel into productivity and efficiency on the floor.

• Established a unique channel strategy, creating a porous network for distribution pan India during the entire festival season.

• Entered new markets gradually over the festive wave to preserve the brand's reputation among consumers.

• Maintained low absenteeism and attrition among the contract sales staff.

• Sales increased by at least 25% than previous years.

Creating a launch pad with the right people, 100% compliance, and a seamless sales channel for a global healthcare company to launch its home care service smoothly in India.

Background

As a leading company in electronics, our client annually launches a new product during the festive season. They have an 18% market share and a 23% annual growth rate Delhi NCR in India, giving tough competition to other brands in the sector. 

Challenges

Our client sought to increase sales and have a stable, scalable and flexible model that could cater to the sales seasonality while managing the brand experience. Some of the key challenges were:

• Launching a new product in India in Tier 1, 2 and 3 cities.

• Sourcing and retaining good talent for brand promotion.

• Managing compliance.

• An unpreceded demand for an agile and flexible workforce.

• Performance management.

Solution

• Mobilized an experienced and agile sales force to enhance brand experience.

• A systematic reporting mechanism ensured complete focus on quantitative and qualitative sales numbers.

• Integrated an efficient method of building the sales pipeline-undertaking promotion initiatives on the client's behalf.

• A dedicated team of experts took care of statutory compliance.

Results

• Captured tier 2 & 3 markets through experienced counter sales staff.

• Integration of the People-Process-Technology framework to increase the productivity and efficiency while tracking operations.

• More Workforce without impacting P&L.

• Dramatic increase in yearly sales.

The journey of a Angel domestic service company from struggling to hire and retain candidates to effectively managing attrition and skilled talent.

       Background

With presence in over 4 locations in India, this leading logistics provider has been in India for 10+ years providing specialized integrated logistics solutions worldwide. 

Challenges

During the festive season, this company had trouble keeping up with demand for deliveries and faced a talent shortage that forced them to reevaluate their supply chain. Better and more effective labour force was required to meet the growth in demand. Among the significant challenges were:

• Shortage of manpower at the warehouse for product movement, adversely impacting their delivery.

• Lack of an experienced talent pool to manage their peaks and valleys.

• The warehouses' location in the outskirts of the city prevented them from attracting a skilled talent pool.

• A compressed hiring timeline.

• Mismanagement of shifts leading to overworked and disgruntled employees.

Solution

• We did a complete market mapping and research on compensation regime, competition, and talent pool availability.

• Based on the report, we designed a highly scalable workforce model with a blend of contractual staffing and automation.

• We identified catchment areas and conducted recruitment drives to employ locals and attract talent from cities with attractive compensation packages.

• With the help of the client, we created an efficient shift management strategy into the system to help workers thrive at work.

Results

• Revolutionized business processes, resulting in an increased net turnover.

• Annual employee turnover was brought down.

• Increased offer-to-joining ratio.

• Integrated transparency in all communication channels for enhanced interaction.

• Implemented new sourcing strategy to access untapped talent pool in the vicinity of the client location.